ZenBusiness Logo Builder and Logo Kit
ZenBusiness includes a free Logo Builder in your dashboard — a design tool where you can create and preview a professional business logo using thousands of icons, fonts, and color combinations. Designing is always free. The Logo Kit is a one-time purchase that unlocks full downloads in all file formats, all layout variations, commercial usage rights, and your brand book.
Logo Builder — Free Design Tool
The Logo Builder is available to all ZenBusiness customers at no cost. You can:
- Browse thousands of icons, shapes, and design elements
- Customize fonts, colors, and layouts
- Preview unlimited logo variations
- Download one horizontal logo layout at no charge
If you just want to try out logo designs or need a single basic layout, the Logo Builder covers that for free. You only need to purchase the Logo Kit when you're ready for the full set of files and commercial rights.
Logo Kit — Full Download Package
The Logo Kit unlocks everything you need to use your logo professionally across your business:
- All file formats: PNG, JPG, PDF, and SVG (vector format for scaling to any size)
- All layout variations: horizontal, stacked, icon-only, and other arrangements
- Commercial usage rights: full rights to use your logo on products, marketing materials, signage, and anywhere else your business needs it
- Brand book: a visual guide documenting your logo colors, fonts, and usage rules so your branding stays consistent across all materials
How to Access the Logo Builder and Logo Kit
There are two ways to get to it from your dashboard:
Option 1: Go to Web Tools in the left sidebar → click the Logo shortcut at the top of the page.
Option 2: From your Dashboard Home, find the Logo Kit card and click Try free to open the design tool.
Once you've created a design you like, you can purchase the Logo Kit to unlock all download formats and layout options.
Frequently Asked Questions
Do I need to pay anything to start designing a logo?
No. The Logo Builder is completely free — you can create and preview as many logo variations as you want without entering payment information. You only pay when you're ready to download the full set of files through the Logo Kit.
What's the difference between PNG, JPG, SVG, and PDF formats?
Each format serves a different purpose. PNG works for websites, social media, and digital use — it supports transparent backgrounds. JPG is a compressed format for photos and backgrounds. SVG is a vector file that scales to any size without losing quality — what you'd send to a printer or use for large signage. PDF is a universal format useful for print materials and sharing. Having all four means you're covered for every use case.
Can I use the logo on products I sell or on business signage?
Yes — the Logo Kit includes full commercial usage rights. You can use your logo on products, packaging, printed materials, signage, merchandise, and anywhere else your business needs it.
What is the brand book?
The brand book is a reference document generated from your logo that documents your exact colors (with hex codes), your typography choices, and guidelines for how to use your logo correctly. It helps you maintain visual consistency when working with designers, printers, vendors, or team members.
I already downloaded one layout for free. Do I need the Logo Kit for more?
Yes. The free download covers one horizontal layout only. The Logo Kit unlocks all layout variations (stacked, icon-only, and others) and all file formats (SVG, PDF, JPG, plus full-resolution PNG). If you're using your logo professionally across different materials and sizes, you'll want SVG for print and the full layout set.
Can I edit my logo after I purchase the Logo Kit?
Yes. The Logo Builder stays accessible and you can continue making changes to your design. If you update your logo, you can download the revised files. You don't need to purchase the Logo Kit again for a redesign.
Where do I find my downloaded logo files?
After downloading, the files save to your device's standard downloads folder. Your Logo Builder designs are also saved to your ZenBusiness account so you can return and download again if needed.
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Get started: Log in at zenbusiness.com → Web Tools → Logo. Contact our support team if you have questions.